Mallika Ghosh began her career in advertising. In her last job before Parinaam, she was Head of Films, South India for McCann Erickson. In 2009, the desire to do something meaningful with her life, brought her to the social sector and Parinaam. Alongside Elaine Ghosh, she developed the Financial Literacy Program (Diksha) and the Academic Adoption Program. The passing of her mother in 2013 pushed her to take over the management of Parinaam and continue the work they had developed together for the Ultra Poor. Ever since, she has been personally involved in evolving Parinaam’s programs to meet the needs of the day and in creating the strategic vision under which the Foundation operates today. She is personally involved in all Parinaam activities and provides the day-to-day support the Foundation needs.